LinkedIn Link Value and Great Presentations
Yesterday, I had the pleasure of sitting in on Stephan Mack and Dave Moser’s presentation about the value of LinkedIn links at a Pittsburgh SEO meeting. He and his colleagues at EDMC did a study on...
View ArticleGetting Your Business Started on Twitter and Facebook
Is your business harnessing the power of social media sites, specifically Twitter and Facebook? Both Twitter and Facebook are extremely powerful marketing tools that every business should take...
View Article5 Easy Steps to get a Website Set Up, Running and Ranking in Google
Search engine optimization is essential if you want people to visit your website, but learning the ins and outs of SEO can be a long and daunting process. The most important step on the road to...
View ArticleRepurposing Your Old Content for New Expsoure
Repurposing Your Content Many people simply write blog postings, toss them online and that’s that. Others syndicate those posts to Facebook, Twitter, LinkedIn or other social networks of choice. But...
View ArticleSocial Media: Google’s New Heavyweight?
Social Media affects our lives in ways only Mark Zuckerberg once dreamed possible and this heavyweight status has become official now that the search engines are showing social network posts in general...
View ArticleGauge Your Twitter Engagement
By now, most business owners understand the importance of making social media a part of their marketing strategy. Not only does social networking give businesses a way to connect with current and...
View ArticleBeing Transparent in a Social World
Social media marketing has changed the marketing world as we know it. It’s a fantastic tool, free in most cases, that allows companies to reach out to their customers in a variety of ways. Social media...
View ArticleIs your Marketing Team the Flintstones or the Jetsons?
We’ve built our own business and helped many other businesses grow using the internet, so we would never ask what the ROI of online marketing is because we’ve seen first hand the power of the internet....
View ArticleBasic Engagement Marketing for Social Media
At Eyeflow, we often hear two goals when working with new clients. 1) They want to increase traffic to their website and 2) They want to rank for (what they consider to be) their most important...
View ArticleStretch Your Content Further With Self-Promotion
Since content is the most important factor when it comes to SEO (and it doesn’t look like that will be changing any time soon), and since social shares are another important factor, many people are...
View ArticleTwitter Accounts Every Pittsburgher Should Know
If you currently live in the 412 or 724 (or are just a big fan of the city), there are a few twitter accounts you would be crazy not to follow: The Sports Teams: If you don’t bleed black and gold, you...
View ArticleHow to Get a Job as a Social Media Marketer
With the social media and search engine optimization industries booming, businesses are continuing to explore and further develop social media marketing strategies. Sometimes, businesses have their...
View ArticleUsing Twitter as a Professional Tool
It’s a constant struggle in today’s internet obsessed world to stay up-to-date with all the latest things trending online and throughout social media. It can be extremely overwhelming to stay connected...
View Article#HappyFallYa’ll: The 2013 Fall Season Premier in Hashtags
Fall is officially upon us. It’s darker when you wake up in the morning to go to work and darker on your way home at night. Flip flops and are gone and Ugg Boots are back. And you know what else is...
View Article7 Unwritten Rules of Twitter
No introduction. Right to the point (like a good tweet) : 1. Listen & Interact. Don’t use twitter just to broadcast. It is a 2-way communication platform. Read others’ tweets and respond (quickly)...
View ArticleA SWOT Analysis of Twitter
There is undoubtedly an information overflow around Twitter and it’s related services. I thought it’s a good idea to group and present this information through a SWOT Analysis so that it would make...
View ArticleLinkedIn Link Value and Great Presentations
Yesterday, I had the pleasure of sitting in on Stephan Mack and Dave Moser’s presentation about the value of LinkedIn links at a Pittsburgh SEO meeting. He and his colleagues at EDMC did a study on...
View Article5 Easy Steps to get a Website Set Up, Running and Ranking in Google
Search engine optimization is essential if you want people to visit your website, but learning the ins and outs of SEO can be a long and daunting process. The most important step on the road to...
View ArticleContent Marketing Checklist for Perfect SEO Content
If you’re involved with inbound marketing you’ve probably heard about SEO content. Your next two questions are probably 1) Why should I use content marketing? and 2) What makes content great content?...
View ArticleSEO Copywriting Strategy for 2014: Moving from Keywords to Topics
One of the major SEO changes of 2013 was Google’s shift to keyword (not provided). While this caused a major upset in SEO keyword tracking, it also changed the conversation that inbound marketers and...
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